EN
With the rapid development of China's construction machinery industry, mobile cranes (wheeled cranes) are an important equipment widely used in construction, ports, logistics and other fields, and their market demand continues to grow. In China, many well-known brands such as Sany Heavy Industry, Zoomlion Heavy Industry, and XCMG Group have long dominated the market. At the same time, more and more local self-created brands are beginning to emerge.
Compared with well-known brands, the product innovation and cost-effectiveness of local self-created brands are gradually recognized in the market. Self-created brands often focus on specific market segments and rely on more flexible market strategies and lower production costs to occupy a certain market share. With the continuous development of technology and the improvement of product quality, some local self-created brands have gradually emerged in the market and strive to challenge the market position of traditional big brands.
Local self-created brands are accelerating technological breakthroughs through independent research and development, technology introduction and cooperation. Technology research and development often focuses on meeting specific market needs, such as improving cost-effectiveness and adapting to special working conditions. Therefore, they also have certain competitiveness in the market segments.
Self-branded mobile cranes usually focus more on cost-effectiveness and flexibility, and are suitable for small and medium-sized engineering projects and customers with limited budgets. These brands often improve the market competitiveness of their products by optimizing production processes, simplifying designs, and reducing costs. In addition, the sales strategies of local brands are often more flexible, able to respond quickly to market demand, and provide customized services and products.
In the future, with the continuous development of technology and the continuous changes in market demand, these two types of brands may merge with each other to a certain extent. Well-known brands may increase their attention to the cost-effective market, while local brands will further narrow the gap with big brands through technological innovation and service improvement.
